BYRON MARTINS

• Charged with leading Nerospec's expansion into Sub-Saharan Africa. Delivered on the core mandate by unlocking 6 new markets and building the foundational infrastructure for long-term growth.

• Pioneered Market Entry into 6 key African nations (Zimbabwe, Zambia, Botswana, Ghana, Tanzania, Mozambique), establishing Nerospec's first-ever commercial footprint in the region.

• Architected and implemented the complete Go-to-Market (G2M) strategy for each country, from initial target identification to full-scale commercial launch.

• Forged critical relationships with C-suite stakeholders at major mining corporations and secured partnerships with key in-country players to drive sales and service delivery.

• Engineered a new corporate identity and marketing platform tailored to the African market, significantly increasing brand awareness and lead generation.

• Led all front-line business development activities, including extensive travel across Africa to conduct meetings, negotiations, and technical presentations.

• Handle Key Accounts - Builders Warehouse, Mass Mart, Airport Companies and Aviation related clients.

• Business Development with marketing strategies.

• New Business generation and expanding marketing presence.

• New product development with markets and new technologies for new market sectors.

• Ensure business strength and rapport in the industry with existing and new customers.

• Research and identify new business opportunities, including new markets, growth areas and trends.

• Generate leads.

• Increase brand awareness through business social media platforms, outdoor marketing and face-to-face interaction.

• Ensuring a match between the fencing solution offered and a market segment. Further ensuring financial gain for Securomesh.

• Set up strategic markets, which entails headhunting key sales operatives and finding a niche within a specific market region.

- Business Developer Gauteng

• Determined strategies to address sales numbers and profitability for the company.

• Developed new strategies to capitalize on opportunities, meet company goals and increase company growth.

• Designed value-added solutions for industries and market places to leverage on customer trends within the industry.

• Developed and implemented effective marketing strategies to maximize brand exposure, increase website traffic and boost sales.

• Improve efficiency of operations, tracked weekly sales ad reports for top management, initiate plans for corrective action.

• Supervised team members, sales plans and tracked employee performance.

• Identified possible changes for complex business issues to heighten customer interest thereby affecting sales and profitability favorably for the company.

• Lead presentations with key accounts to gain business, support, promote new products, reiterate on current products- ensuring Cochrane remained top of mind and generate sales.

• Train sales teams with sales techniques, product information, presentation formats and overall new business extraction techniques.

Promoted:

Fastest promotion due to performance, in Cochrane history (4 months promoted)

- Senior Business management of Gauteng (1 year promoted)

• Sales of new vehicles at BMW prestigious dealerships.

• Lead generation management.

• Success in all sales targets set out.

• Ensuring customer relationships remained strong to guarantee repeat business.

• All hardware and software, staff recruitment and base line client was formulated as a start up business.

• Set sales targets for sales team.

• Ensure the correct processes and practices across the business including: strategy, improving performance continually and securing compliance in the sector.

• Proving business analysis reporting and continually measuring report and actions for growth within the business.

• Responsible for all workshop staff IR.

• Overlooked all repair and service work for services carried out.

• Ensure customer relations remained on point to secure retainer customers and new business with the prospect of turning new business into retainer customers.

• Ensure delivery times of merchandise scheduled with dispatch and client expectations.

• Warrant efficient and effecting costing solution for the business which would benefit CVS as well as the customer needs.